Kaboom is a social impact creative agency established in 2018 to address the complexities of communications to accelerate social change.
Social Change is a complex process. Communications for social change were often filled by creative professionals not actively informed of the realities on the ground, with little or no understanding of the policy landscape and deep-rooted inequalities that impact everyday communications. Kaboom was born out of the need to fill this gap.
At Kaboom we understand that social change is not a unilateral process and communications is an integral part of the larger whole. We build deep insights about the issue and user at hand in order to communicate meaningfully, concisely and intentionally. We arrive at communication strategies and designs in a participatory manner. And focus on building new ways of thinking, with the users, to positively impact social norms.
Impact Focussed: We focus exclusively on social impact work – every project we undertake is to connect with and create a positive impact on the ground.
Culturally Relevant: We have deep cultural knowledge that drives the creative process to unearth unique, impact-oriented, localised and targeted solutions. We understand the resource limitations and mobilize partners to deliver impact.
Insights Driven: We design keeping the ‘user’ or ‘audience’ at the centre and focus as much on dissemination as production by engaging varied stakeholders and partners.
is robust and deeply rooted in evidence from the field.
solutions oriented approach rooted in evidence
Positive messaging to open new ways of thinking
Functional and sustainable solutions
All of our projects and programs apply principles of Human Centred Design and participatory methodologies with a strategy that is impact-driven and transformative.
Founder and Director
Nirmala Nair is a communication expert with 13+ years of experience in creating high-impact social movements and campaigns, on-the-ground and digitally. Her work sits at the intersection of actionable research, design, communication and technology to accelerate social change.
Nirmala founded Kaboom because she believes effective communication, design and technology play a crucial role in finding solutions to complex social problems. She brought together a cross-sectoral team of experienced creative and development professionals working together in a solutions-oriented approach with a focus on equitable change and impact on the ground.
In the past, Nirmala led the South Asia leg of much-acclaimed MTV EXIT, the world’s largest behaviour change communication campaign against trafficking in persons. And she was the Country Director at WASH United India, where she built the multi-award-winning Menstrual Hygiene Day brand known for its high rate of engagement and cutting edge content as well as menstrual education products and models that can be applied at scale.
Nirmala is a graduate of the National Institute of Design (NID), Ahmedabad. At Kaboom, she leads strategy and works closely with the creative team to ensure there is always a measurable impact of the solutions proposed.
THNK fellow, 2020
Kaboom’s core team represents the very best multi-disciplinary set of expertise and talent needed to maximise social impact.
Director of Partnerships
Nandita has 15 years’ worth of advertising and design experience. She has headed, and driven key communication and brand campaigns for Wash United, Nestle, GlaxoSmithkline, Flipkart, Estee Lauder, L'Oreal, Dream 11 and many more and has been involved in the Swachh Bharat and Menstrual Hygiene campaigns.
At Kaboom, Nandita heads Client Servicing, where she works closely with clients and the in-house creative team. She ensures campaign deliverables are rolled out within the proposed timelines and the client/user objectives are met.
Kinjal is a communication enthusiast with a degree in development communication from Jamia.
At Kaboom, Kinjal wears multiple hats and juggles them around with ease. She specialises in looking at content strategy and building the bridge between the issue and the creative. She is a design thinking enthusiast and experienced trainer and helps build capacity on the ground even during the course of projects.
Sidharth is an experienced editor with a history of working in the online media industry. He is an expert in merchandise management, editing, campaigns, visual Identity, and video editing.
The former computer engineer brings a diagnostic approach to his work and is proficient in all aspects of marketing and advertising.
Sidharth is an alumnus of Magadh University
Gaurav Naidu Agarwala
Gaurav is our resident writer (Well, he doesn’t live in office, but 30 minutes away from it) with more than 7 years’ worth of experience in advertising and communications.
He decided to foray into the gratifying world of words and whole-wheat after spending 5 years in sales, marketing and client servicing, with hotels, SMEs and advertising agencies.
Ambesh is an experienced Finance and Administration officer who provides office support for mission critical tasks for our projects. He is well versed with local and international tax regulations and processes and offer seamlessly support to smooth project delivery.
He works closely with the project management in scheduling and manpower management to allow for redundancies and unforeseen circumstances during the course of the projects.
He also provides an adjunct role as a resident ‘Hindi’ expert, working with us on vernacular projects and proof reads. His polymath work ethic and exacting skills has contributed the way ahead for Kaboom to deliver the needs of the clients.
Finance and Admin Specialist
During each project, the core team works closely with a broader satellite team of consultants who provide resources and expertise at key moments throughout the process.